Since 1997, The Inveralmond Brewery has been creating award winning beers from the finest ingredients.
We were appointed to refresh the Brewery’s Speciality Beer and Seasonal Beer collections which had recently been rationalised to a range of four beers – Duncan’s IPA, Inkie Pinkie, Pundie and Santa’s Swallie. The challenge was to provide a traditional Scottish design to convey heritage that would sit alongside the company’s flag ship Classic collection of products.
A series of bespoke illustrations were commissioned for the new range of Seasonal Beers to echo the handcrafted, local values of the company. The final design utilised an unusual shield shape to hold the various elements of the design. Coupled with a more modern approach to typography and a contemporary mix of colours the new range will have great standout in bar in a highly competitive market.