Down’s Syndrome Scotland
Our aim was simple, to raise the profile of Down’s syndrome in Scotland and improve awareness among the general public of what it means to live with the condition. The campaign ran across TV, social media and PR. Results included:
Increased traffic to the website by over 125%, 72% of which were first time visits.
Ten fold increase in reach via Facebook with an increase of over 12.5k in actions. A 585% increase on Twitter, with visits rising from 115 to circa 4k.
27 pieces of coverage raising awareness with over 4 million people, 32 minutes of broadcast time and an equivalent advertising revenue of £64k.
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