Following an in-depth branding stakeholder survey, Heriot-Watt commissioned us to look at how the Centre for Sport & Exercise could manage its own brand within the University’s portfolio. This covered key brand facets, market specific messages, visual style and tone of voice.
The research culminated in the creation of a Brand Policy for the re-named Sport & Exercise offering. It’s designed to ensure that it not only supports and enhances the University’s brand by meeting its strategic goals, but also communicates its own image in a consistent manner.
We’re now in the process of implementing the Policy across all Sport & Exercise communications.
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