Subsurface Global (SSG) provide contracting and recruitment services to oil and gas sectors across the UK, Europe and Africa.
A rapidly growing business, SSG had grown from being a one man band to a team of 12 and as such required a more coordinated approach to its marketing activity. We carried out research with the company’s customer base to inform a marketing plan and then developed an activity plan to deliver it.
The research highlighted that the brand mark was not creating the right impression with customers. As a result of this we enhanced the brand to portray a more professional image. We evolved the brand identity for use across a set of business tools that would help to promote the company.
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