The City of Edinburgh Council
Following two tender wins, The Council appointed us to research potential naming conventions for Edinburgh’s cycle and walkways, playing a vital role in the development of the brand’s effectiveness. Meanwhile, we produced a marketing report outlining audience insight and advertising recommendations, in order to effectively promote the cycle and walking network to the right people.
These projects were an important part of delivering The Council’s Active Travel Plan for 2015, which aimed to increase the amount of people in the city walking and cycling.
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