Glenturret is Scotland’s oldest working distillery, where whisky is crafted with the same traditional methods used 100 years ago.
We carried out research to inform a unique brand positioning and proposition. This was used to define a communications platform for launching the brand across international markets.
From this we created a new identity and suite of packaging. This small batch, hand crafted Single Malt range was launched to mark the distillery’s 240th anniversary. Torn edges, copper foiling and hand written labelling gives each bottle an authentic feel, reflecting the heart of the distillery.
By Hand and By Heart.
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