MatchPoint specialise in corporate hospitality in the UK and across the globe. We created a new identity for one of their sub brands, corporate hospitality at music events, to better reflect the offering.
The new logo uses a unique typeface held within a plectrum device. We also designed a suite of marketing collateral including printed/digital literature to promote the event in advance as well as signage and touch points at the event itself. As the materials will be used internationally for a variety of concerts, we created a set of brand guidelines to ensure the brand is rolled out consistently.
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