The RZSS Highland Wildlife Park specialises in Scottish species and other cold weather adapted animals from around the world. It is only 7 miles from Aviemore and covers an impressive 200 acres, set in the majestic Cairngorms National Park in the heart of the Scottish Highlands.
It is a popular destination for Highland locals and tourists during peak times, however, our aim with this campaign was to increase footfall and create excitement amongst these target audiences consistently throughout the year.
As the park is home to over 200 incredible animals, including the UK’s only female polar bear Victoria, Amur tigers and now snow leopards, we wanted to celebrate these magnificent creatures in our creative for the campaign.
The campaign features across many channels, including radio, bus sides and rears, online (Google Display Network and Facebook), press and lift doors.