RZSS Highland Wildlife Park
Our aim with this campaign was to increase footfall and create excitement amongst tourists and locals consistently throughout the year, not just at peak times.
The campaign idea ‘eats dull days for breakfast’ celebrates the magnificent animals found in the park and emphasises that the experience is second to none for an exciting family day out.
The campaign features across many channels, including radio, bus sides and rears, online (Google Display Network and Facebook), press and lift doors.
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