RZSS Edinburgh Zoo

Edinburgh Zoo has been home to over 450 spectacular giant lanterns this winter. We were tasked with creating an identity and campaign to promote The Giant Lanterns of China installation, conveying the scale and wonder of the event as well as its cultural roots. The campaign ran across outdoor, press, online and TV.

Watch the TV ad

Campaign results

You can see snippets of our previous campaigns below.

Watch the Summer 2016 TV ad

Watch the Summer 2015 TV ad (complete with dinosaurs)


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