Camera Obscura

Rebranding the oldest tourist attraction in Edinburgh has been a mind-boggling, head-spinning, hands-on process. Camera Obscura & World of Illusions consists of five floors of interactive exhibits where 21st-century tech meets classic illusions and historic science. The quirky new branding reflects the visitor experience and sets it apart in a highly competitive marketplace, it is supported by new photography and marketing materials (soon to be unveiled!).

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