Four Marketing Agency
PR & comms
Edinburgh
Brand look and feel
Brief
The PR and marketing industry is highly competitive. With thousands of agencies vying for clients’ business, Four Marketing Agency needed its brand to capture attention.
We were asked to create a bespoke brand identity before rolling it out across the growing company’s new website and promotional materials.
Our approach
Working with the Four team, we explored an array of design approaches, using mood boards to determine our creative direction. We explored dozens of typographic options before settling on ‘the chosen one’ - a friendly and confident font.
When rolling out the brand on the client’s new website, the energetic colour palette came to the fore (or to the Four, if you will). It helped us to convey the Four team’s passion and drive, while making for an easy-to-navigate user journey.
“Sophie and the Flock team were exceptional at interpreting our brief. The process of working with them to roll out a full suite of creative was seamless. They are insightful, efficient, hugely professional and a delight to work with. I wouldn’t hesitate to recommend Flock - we’ll continue to work with them for all of our future creative requirements.”