Edinburgh Zoo - Giant Lanterns
Travel & Tourism
Edinburgh
Campaign creation
Brief
After a long break, Edinburgh Zoo’s wintertime Giant Lanterns event is back with a splash. This year, the outdoor lantern trail is underwater-themed. We’re talking jellyfish. We’re talking turtles. We’re talking sea horses. The team at Edinburgh Zoo asked for Flock’s help to create a visual campaign to promote the event, plus a super flexible toolkit for in-house use.
Our approach
The Giant Lanterns event runs from November to February - the gloomiest part of the year for us hardy Edinburghers. We wanted to show off the warm, joyful lanterns in all their illuminated glory. So, we created a dark and mysterious backdrop with squiggly seaweed and bubble graphics to contrast with the radiant lantern imagery.
We took care of the big ticket items - like double decker bus wraps and outdoor billboards - and the detailed campaign toolkit allows the in-house team to easily create their own promotions. Who doesn’t love a smart use of budget?
