Laura Bond
Fashion & retail
Edinburgh
Brand look and feel
Brief
Jewellery company Laura Bond wanted to create a brand that would appeal to its feminine but edgy clientele. Specialising in custom ‘ear stacking’ designs, the company provides gorgeous, glittering jewellery pieces that are as dainty as they are unique.
We were asked to design a brand look and feel that would help Laura Bond reach the right customers and shine bright in a crowded marketplace.
Our approach
Laura had a crystal clear vision of her customers, which let us quickly define the brand’s visuals. We lent into that ‘feminine with an edge’ persona, creating a punchy identity and contrasting prim and proper typography with playful calligraphy-style brushstrokes.
We rolled out the new branding across our clients’ packaging and promotional materials, and continue to support this special business as it expands.
“When looking for an agency to work with on the visual identity for my new jewellery brand, I knew I could trust Flock to create something amazing. As an e-commerce-first retailer our identity is so important. We need to communicate to customers what we’re about through visual means and through beautiful packaging. A strong brand is essential, and Flock just ‘got it’. From our first meeting they understood the ethos of the brand and my vision. Working with them was a pleasure from start to finish. I can’t recommend Flock enough.”