Laura Bond - Brand creation
The art of adornment
This recently launched jewellery business was born out of a desire to offer dainty earrings for the ‘Maria Tash style’ curated ear trend at an affordable price without compromising on quality.
Create a brand for this new venture that would stand out in a very crowded and competitive market.
WHAT WE DID
Collaborating closely with the owner we developed a strong typographic identity for Laura Bond. As well as the branding itself we developed packaging, printed items and assets for use across the website and social media.
“When looking for an agency to work with on the visual identity for my new jewellery brand I knew I could trust Flock to create something amazing. Working with them at two previous companies meant I had experience of their phenomenal design talent and innovative ideas. However, I can honestly say I was blown away by what they created for LAURA BOND. As an e-commerce retailer our identity is so important. We need to communicate to customers what we’re about through visual means and then through beautiful packaging. A strong brand is essential. They just ‘got it’. From our first meeting they understood the ethos of the brand and my vision. Working with them was a pleasure from start to finish. I can’t recommend Flock enough.”
Founder, Laura Bond